Lucrative Business Of Kids & Family Content Creation

4:00 PM  I  Friday, October 18th, 2019  I  Toronto Reference Library

The new DHX-CMF Kids and Family Development program was launched this summer bringing vital funding to projects in a genre that has seen a decrease over the past few years.

What will I learn?

Children's programming offers tremendous opportunities. Learn how to best keep up with the fastest-changing audience in television, in one of the fastest-changing media landscapes we’ve ever seen. Panelists discuss how they make their shows cut through in a crowded market where discoverability isn't always easy. This session will provide you tips on where they look for untapped talent, how to win them over, and how can you use your unique skills, connections and creativity to break into the kids market. 

Meet the Panelists



Terry E. Markus, Executive Producer and Lawyer

Terry Markus is an independent consultant/lawyer providing business & legal affairs services to the entertainment, broadcasting and media industries. Terry has co-produced a variety of films and  is currently executive producing a number of projects including feature length films “Cidic” and “Cold Strings”, and the feature length documentary “Connecting the Dots”. Terry is also part-time faculty at Humber College, Faculty of Entertainment & Media.

Rod Butler.jpg

Director of Programs and Policy (CMF)

Rod Butler

As Director, Programs and Policy at the Canada Media Fund, Rod is responsible for developing CMF policy and analyzing and advising on legal and regulatory issues that impact the CMF. Prior to joining the CMF, Rod worked at the Writers Guild of Canada and Entertainment One. A trained lawyer, Rod obtained his Bachelor of Laws (LLB) from Queen’s University and his Bachelor of Arts (Hons.) degree in Media, Information and Technoculture from Western University.


Writer/Executive Producer (Dino Dana - Sinking Ship) 

Christin Simms

Christin Simms is an Emmy Award-winning producer and Emmy nominated writer who joined Sinking Ship in 2008. She has since written and executive produced multiple projects for the ship including Annedroids, Dino Dana and Endlings. Christin has worked with CBC, Hulu, SRC, BBC, NRD, Amazon, KIKA, TVO, DHX, Nickelodeon and, most recently, Apple, on a variety of children and family programs. Christin is a recipient of a Canadian Screenwriting Award, was named one of Playback Magazine’s Top Ten to Watch, received the Youth Media Alliance’s Emerging Talent Award and is on the Writer’s Guild of Canada’s Diversity Committee.

Drew Mullin.jpg

Executive in Charge of Production, Children's Content (CBC)

Drew Mullin

Drew Mullin is an international award winning Writer, Director and Producer. He was an Executive in Charge of Production for CBC Kids Team. At CBC, Drew has overseen several broadcast and digital series including: season 1 & 2 of Dot, Kingdom Force, Big Blue, Snapshots, and many more.


Vice President, Content, Boat Rocker Kids

Shaleen Sangha

Shaleen Sangha has been a part of the Boat Rocker Kids team since 2017 focusing on creative affairs. Previously, Shaleen was at DHX Media as Director of Development for Kids and Family entertainment. With a focus on creative development and production, Shaleen is committed to seeking out new ideas and talent as well as managing relationships with existing clients, creators and content makers. Shaleen is a CSA nominee as Supervising Producer of the The Next Step Season 6, and the Creative Executive on series such as The Strange Chores, Polly Pocket, Chuck’s Choice, Doozers, Looped and many more. She was an interactive producer on the Addison: The Invention Detective app and was instrumental in building online content for many of the series on her slate. In addition to her roles in development and production, Shaleen has been a writer, director and producer of award-winning short films, including Nayan and the Evil Eye which garnered 14 awards worldwide. Shaleen also has experience in sales and contracts administration in her prior roles at Cinemavault Releasing and Microsoft Canada.

Michael Goldsmith, VP, Original Producti

VP Original Production, Live Action (DHX Media)

Michael Goldsmith

Michael Goldsmith, Vice President, Original Production, Live Action, oversees DHX Media’s development and production slate of original live-action content. Previously VP, Original Content for DHX Television, Michael has worked on such notable live-action series as the award-winning reality-style dance drama, The Next Step, as well as Backstage, Gaming Show (In My Parents’ Garage), We Are Savvy, Creeped Out and Bajillionaires. Michael brings more than 15 years’ experience in the broadcast and production industry. Prior to DHX Media, Michael was the Director of Original Content at TELETOON, where he was involved with the development of series such as My Babysitter’s a Vampire, Total Drama World Tour and Skatoony. He also worked at Corus Entertainment as Director of Broadcast Sales and Promotion for Nelvana. Michael holds a Bachelor of Arts in History from the University of Toronto.

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