Mohit Rajhans is a leader, innovator and cultural trail blazer who has been recognized for his diversity of experience and his versatility of skill set within Media, Communications and Content. Mohit has contributed for most major media companies in Canada and a few key international ones as well. His work as a subject matter expert in film, TV, culture, parenting and digital content has helped him to continue to appear on radio, online and nationally on TV. You can also find Mohit Rajhans teaching at Humber College in Toronto in the Media Studies Program with a focus on Content Marketing, Brand Identity, Crisis Management and Public Relations.
He was the co-host of the national telecast of the International Indian Film Academy (IIFA) Awards Green Carpet and currently a judge on the CBC National Show, Short Film Face Off. In 2019, Mohit was invited back to Jury for the International Emmy Awards and moderate a panel at the Academy's International Television Conference in New York in 2017.
For over a decade, Mohit was a Producer for Breakfast Television on City TV. A true ‘media expert' , he has produced some of the most dynamic content ranging from Authors, Influencers, Lifestyle, Food, Technology, Fashion, Music and Film as well as for CityNews and Rogers online platforms. Simultaneously Mohit worked under the ‘mohitsmovies’ brand to carve out a strong niche in reviewing, producing and advising content creators from around the world through his festival, associations and industry work. Mohit is also an avid film lover and is very active in the creative community. He is the founder of FILMI - Toronto South Asian Film Festival, which is now in its’ 20th year. Mohit's career has included work with The Director's Guild, CBC National Radio, Tech-TV, BlueAnt Media and CHFI Radio and Metro Morning.
In 2018 he co-founded the company Think Start Inc. as a creative consulting company that specializes in Content, Communications and Digital Strategy. Innovation is a key part of the success of his work and that is underlined by the successful delivery of recent ‘Think Start’ projects that range from custom developed content strategies to teaching various aspects of media relations.
Mohit also spent a decade as a well known reporter for Omni TV and producer focusing on film,tv, stage and events within the South Asian community highlighting his passion for work within diverse communities.
Catch up with him on Twitter @mohitsmovies.
READ OUR EXCLUSIVE INTERVIEW WITH MOHIT BELOW:
What drives you?
Simply put, growth is what drives me. On a professional level, to have the ability to provide growth opportunities for various professionals in the business through any project I’ve worked, that has given me the drive to continue to work with artists of all types in film and television. In the digital sphere, it’s been amazing to see how multiple generations have been able to take the foundations we’ve created for diversity within content and own whichever platform they have succeeded on. On a personal level, my goal has always been to make sure that no other brown kid from Canada would struggle to see themselves represented on any type of screen, stage or platform.
How do you stay motivated in this industry?
My family has always believed that I have something to contribute to the business which is why I’ve always looked for new projects to be involved with. When I recognized a void of English Canadian entries for the Emmy's, I was able to work with them as a jury member to help recruit content for consideration. When CBC needed a new perspective on film reviews and a short film expert, I worked with them on Short Film Face Off. Motivation for me has a lot to do with supporting people who are making the right effort to make good things happen.
Advice to someone just starting out?
Don’t look for a career path, design your own. There is not one person in this business that has the ‘magic path’ to success and your only way to finding that success is by designing your own measure of it.
Who impacted your career the most?
I’ve been lucky enough to log hundreds of interviews, work with fortune 100 brands and sit with some of the richest people in the world. Rather than focus on the ‘who’ I will say that ‘experiences’ have impacted my career the most.
Was it luck or strategy that helped you find success?
It is both, and I continue to rely on them equally and also continually evolve my definition of success.
Did you ever give up hope that you'd not make it?
I’ve never looked for a ‘golden ticket’ but I will tell you that it was tough to convince people that I could do more than one thing. It was also tough to get people to look beyond my race/culture when I wanted to review Hollywood films, write mainstream scripts and report on general entertainment stories - And here we are with 15 years of on air work, 20 years of Film, 8 Seasons on the CBC show Short Film Face Off and corporate positions with Cineplex, Air Canada Media and Tim Hortons.
What was your worst experience in this business?
In 1999, a young chamber society in the city laughed at me when I presented the idea of Toronto’s South Asian Film Festival, they could not even contain their laughter. 2 years after that, one of the members called me out of the blue to apologize after they saw our festival featured in the media.
I’ve also seen talent wasted, projects shelved, people laid off, budgets spent and favours cashed in, but managed to find a learning lesson in all of it.
What was your best experience in this business?
I'm truly blessed to say that I have too many to pick one.
Was Reelworld instrumental to your career in any way?
I will never forget the first email I received from Tonya and a coffee in Riverdale that followed. She explained to me the vision for a festival that would foster creativity and the changing landscape of this country, and that was in 2000. I jumped on board in any way I could including leading the programming team one year. In festivals that followed I not only was able to showcase my short films, I was also able to meet lifelong friends who I continue to work in many aspects of the industry with. I will also never forget the first time my work was programmed at the festival and I was able to share the experience with the local artists who I collaborated with. The key to Reelworld’s success has always been the voice it gives to artists. It’s rare to be a part of a festival that has had such a strong impact culturally and artistically. This is a festival that will be relevant well beyond our years. A place where like minded people meet other people who they will always connect with.