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Reelworld #HerFrameMatters

The #HerFrameMatters Research Study and Protocol Guideline aim to revolutionize the historical practices of the Canadian screen industries by changing the stereotypical depictions of Black, Indigenous and Women of Colour in Canadian screen content; improving the working conditions of Indigenous and racialized women in our industry; and fostering the creation of more authentic and nuanced women characters on screen.
 

The protocols outlined in the document are culturally appropriate and ethical guidelines in compliance with Narrative Positioning policies as required by the major funding bodies. It’s time to rethink how we tell stories and represent Canadians both to themselves and to the world. Read more here.

 

Click the buttons below to read/download the Protocol Guideline, Research Study and Audience Study.

#HerFrameMatters
Protocol Guideline

#HerFrameMatters
Research Study

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Ipsos & Reelworld
Audience Study 

Watch the #HerFrameMatters panels and discussions

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#HerFrameMatters: Indigenous Women: Then and Now

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#HerFrameMatters: Part 1: Academics Webinar Series

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#HerFrameMatters: GOING DIGITAL - Empowering Women through Web Series

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#HerFrameMatters: Part 2: Showrunners Webinar Series

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#HerFrameMatters: Racialized Women in Canadian Media

Join the #HerFrameMatters conversation. Follow us on social 

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Past Research Projects

Our past research works Racialized Sexual Harassment: The Intersections of Race and Gender (2019) and the Changing the Narrative Report (2020) have been instrumental to the industry at large in increasing the access and representation of Black, Indigenous, Asian and People of Colour in the Canadian screen industries.

Racialized Sexual Harassment Report

The Intersections of Race and Gender

Changing the Narrative Report

2020 Status of Canadian Black, Indigenous and People of Colour in Canada's Screen-based Production Sector.

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