Reelworld’s Market Ready initiative, in partnership with Warner Bros. Discovery (WBD) Access Canada, provides Reelworld program alumni with training, prep and access to key markets such as Prime Time, Cannes Film Festival, Banff World Media Festival, Content Canada and Content London. These markets open doors to forge deals, build new relationships that lead to development, and help attendees gain visibility in an industry where who you know matters.

All Reelworld program participants chosen to participate in Market Ready go through two
months of rigorous preparation (including training on Pitching, Sales and Financing, Marketing, and Network Building), making sure all their pitch assets are ready, and that they themselves are prepared to step into these arenas with all the skills and tools needed to make valuable industry connections. All expenses for the participating Reelworld alumni — including passes, travel, and accommodation — are covered.

The goal of the Market Ready initiative is to see delegates get their projects into development, be partnered with senior producers, and build relationships with their peers to foster a supportive network which is vital to their long term success.